A WORDLDWIDE PASSION - BRAZILIAN FOOTWEAR: THE BEST BUY

FRANCAL'S NEW CAMPAIGN STIMULATES THE PASSION THAT BRAZILIAN FOOTWEAR AROUSES AROUND THE WORLD Brazilian footwear as an object of desire - this is the premise that FRANCAL, through its house agency, has created for its new international advertising campaign. The ads show an ordinary woman's sandal in which the straps form a heart surrounded by the words "A WORLDWIDE PASSION" and show the signature "BRAZILIAN FOOTWEAR, THE BEST BUY". The campaign is composed of printed advertisements in international and Brazilian magazines, folders and mailing lists to importers from hundred of countries and a hot site on the Internet. "Our intention is to stimulate footwear buyers emotions and thus awaken their interest and enchantment with the Brazilian product. Seduction together with the business aspect of a product creates a product image with greater aggregated value," explains Abdala Jamil Abdala, president of FRANCAL. "Therefore we decided to associate the expressions "worldwide passion" and "best buy". This year FRANCAL will take advantage of the GDS and MICAM to start an international campaign called "A WORLDWIDE PASSION - THE BEST BUY", both in stand decorations as well as in distribution of advertising material. By increasing the value of Brazilian footwear, FRANCAL wants to arm it to compete not only in potential markets but also in niches that will pay more for a differentiated product with greater aggregated value. This is one of the flags that the largest footwear and fashion accessory fair in Latin America raises to collaborate with Brazilian footwear exporters that have been harmed in recent years by an unfavorable dollar foreign exchange rate in relation to Brazilian currency and due to international competition, particularly in China and India. Another flag is its constant participation in the largest worldwide event in the footwear sector - the GDS in Germany and the MICAM in Italy - both in March that divulges Brazilian footwear directly to thousands of international buyers and expands relations with this market. Therefore, FRANCAL seeks to expand its international visitation and augment potential export opportunities for exhibitors. FRANCAL is held annually in July and presents collections from Brazilian manufacturers for Spring/Summer, considered to be the best season for sales in the sector. Footwear and accessories during the warmer seasons have more creative freedom, more glamour, greater seduction and diversity, attributes that are in line with the new campaign's proposal of increasing value. The fair, installed in a complex covering 70,000 m2, this year will unite more than 1,000 (one hundred thousand) exhibitors in 46,000 m2 of assembled stands. More than 60,000 (sixty thousand) professionals from the sector are expected to attend as well as thousands of importers from around the world. COME TO BRAZIL AND MAKE GOOD BUSINESS IN FRANCAL – INTERNATIONAL SHOES FAIR The best of the Brazilian shoes you can find in FRANCAL FRANCAL is the event that gathers all the Brazilian footwear and accessories manufacturing market. That is the great opportunity to make contact with one of the world’s biggest shoes manufacturers. Here you will find more than 1.000 exhibitors showing their newest collections in a 70.000 sqm exhibiting space. 60 thousand attendees, buyers and professionals from all Estates of Brazil; 3 thousand international buyers. Competitiveness and Aggregated Value More than high quality and nice shoes, the Brazilian industry offers comfortable shoes with aggregated value. The national industry is totally updated in terms of technology and producing process providing to the international market a great production capacity, seriousness in the accomplishment of the contracts and professional negotiations. In 2005, Brazil exported 190 million pairs of shoes to the world The biggest Brazilian shoes industries are present every year in FRANCAL. The fair represents to these trademarks a high sales volume for the domestic and international market. That’s the reason why manufacturers show the best products as result of the union between a strong work in researches and design and, more than that, a great flexibility in developing shoes for all kind of consumers in the world. COME AND MAKE BUSINESS WITH BRAZIL. VISIT FRANCAL 2007 – JULY 10-13 – SÃO PAULO FRANCAL takes place in the South America largest’s business center - São Paulo FRANCAL takes place in São Paulo, one of the largest metropolis in the world. São Paulo offers to the visitors the best hotel chains and restaurants, high gastronomy and varied specialties. São Paulo is also Brazil’s commercial, financial and cultural center, full of shopping centers, international brand stores, great exhibitions in museums and art galleries and, starting from São Paulo, you can easily discover the fascinating Brazilian tourist attractions. Schedule your visit to FRANCAL 2007 Complete range of services to make your stay even more profitable: Business Center - computers, internet , telephone and fax Shuttle Bus- Hotel/Pavilion/Hotel Travel Agency Banking Services FRANCAL 2007 39TH INTERNATIONAL SHOES, FASHION ACCESSORIES, MACHINES AND COMPONENTS FAIR JULY 10-13, 2007 SÃO PAULO – BRAZIL www.feirafrancal.com.br THE GREAT FAIR FOR BUSINESS IN BRAZIL