Press Release
 
FROM HEAD TO TOE, 2018 BIO BRAZIL FAIR HAS ALL ORGANIC PRODUCTS YOU CAN IMAGINE
THE NATURAL UNIVERSE IN MOTION TAKES PLACE AT BIO BRAZIL FAIR | BIOFACH AMÉRICA LATINA – INTERNATIONAL TRADE FAIR OF ORGANIC PRODUCTS AND AGROECOLOGY, WHICH IS DEEMED THE BIGGEST BUSINESS EVENT OF THIS KIND OF PRODUCT IN LATIN AMERICA.
According to a worldwide trend of the major trade fairs of the sector, a survey with exhibitors (83% in favor of the change) and with a view to keep its sustainable growth (40%), the 14th edition of the event, which was previously held at Bienal do Ibirapuera, is currently at Anhembi Exhibition Pavilion. There is nothing unusual, if we think that the human body, from head to toe, can be fed with organic products, so to speak.
What comes to mind when we think of biofood are meat, milk, juice, fruit, vegetable, bread, pasta, in short, several products, some of them functional, which help our metabolism promote health and wellbeing. When it comes to cosmetics, the production of organic food does not settle for less: fragrances, essences, soaps, shampoos, tonics and so on. Fashion? There are biojewelry, fabrics, accessories. The trade fair also contemplates the production sector, with supplies and fertilizers, packages, equipment and machinery.
A healthier and more balanced life cannot be dissociated from the market of organic products, which now surpasses R$ 3 billion per year and continuously brings the latest products. The sector of pet products, for instance, which will also show up at BIO BRAZIL FAIR | BIOFACH AMÉRICA LATINA, proves that.
The trade fair also includes the Knowledge Stage and the Inspiration Stage, with relevant talks and contents for professionals of the sector, in addition to the Congress of Herbal Medicines.
Events integrated with the International Forum of Organic and Sustainable Production, Meeting with Organic Farmers for the Supply of School Food, Panel of Organic and Natural Cosmetics, SVB - Vegetarianism in Question Seminar, Vegetarian Cuisine Festival and many other panels, meetings and talks amount to over 100 hours of programming, most of all free of charge.
The trade fair also promotes Business Rounds, which consist of previously scheduled meetings held in a reserved place outside the stands. The event is held since 2005 by Francal Feiras, in partnership with NürnbergMesse Brazil, and celebrates its 14th edition on June 6 to 9.
Its last edition attracted 167 exhibitors (42% in excess compared to 2016), which showcased around 1,200 launches and the latest natural and processed foods, fashion, cosmetics and services focused on the production.
The main purpose of BIO BRAZIL FAIR | BIOFACH AMÉRICA LATINA is to provide exhibitors and buyers with the opportunity to do business, however, since its first edition, the mission of the event is to cooperate in the dissemination of the benefits of organic products for the end consumer. Therefore, the trade fair is opened for the general public every day, with free entry, which may buy the products in small quantities in the stands of producers and manufacturers.
Subject to the principles of a sustainable event, BIO BRAZIL FAIR | BIOFACH AMERICA LATINA encourages its visitors to come to the place by public transport and, thus, it offers round-trip shuttle service from Portuguesa-Tietê subway station up to Anhembi subway station.
And there is more: all visitors and exhibitors may use their badges to benefit from the Clube de Vantagens (Rewards Club), a program that gives discounts in air tickets, hotel rates, car rental, and several other discounts. Check out the whole list HERE.

Simultaneous Event
Naturaltech 2018 – 14th International Fair of Natural Products, Food, Supplements and Health Fair, which is the only Brazilian business event focused on natural products and health promotion, occurs in parallel with BIO BRAZIL FAIR | BIOFACH AMERICA LATINA.

Organization
The trade fair has a partnership with NürnbergMesse since 2013, the German organizer of BIOFACH – the world’s most important organic trade fair, with editions in Germany, India, China, Japan, and in the United States. Thanks to such partnership, BIO BRAZIL FAIR | BIOFACH AMERICA LATINA has become part of the international calendar of fairs dedicated to organic production, increased the number of seminars, with important world players in the sector attending the event, and widened the business opportunities of its exhibitors with buyers from several countries.

About NürnbergMesse Brazil
Responsible for promoting the most important meetings among suppliers, distributors, and resellers of the country in its trade fairs, NürnbergMesse Brazil is a subsidiary company of the NürnbergMesse Group and also one of the greatest international organizers of events and exhibitions in Brazil. The company drives several segments of the national economy, with a great level of professionalism and competence. The main events include American Winner FIFé Cat Show, Analitica Latin America, BIOFACH América Latina, Brazil Cycle Fair, FCE Cosmetique, FCE Pharma, Glass South America, it-sa Brasil, PET South America, R+T South America, and URB Trade Show.

About the NürnbergMesse Group
The NürnbergMesse group is one of the world’s 15 greatest fair organizers and part of Europe’s ten greatest companies. Its portfolio includes over 120 international fairs and congresses in Nuremberg (Germany) and events all over the world. Annually, around 30 thousand exhibitors (39% international ones) and over 1.4 million visitors (22% international ones) attend the events held by the NürnbergMesse Group, which is present by means of its subsidiaries in China, North America, Brazil, Italy and now in India. The network of the NürnbergMesse group includes around 50 representatives operating in 100 countries.
About Francal
In 2018, Francal Feiras celebrates its 50th edition of FRANCAL, which is the main fair of its portfolio and one of the world’s greatest footwear events. The success of the fair has originated the organizer, which has become one of the leading companies in the market, being respected for its dynamism, professionalism, and high quality it transmits through all its trade fairs. Francal Feiras currently cooperates with the development of 15 important economic segments by means of events that widen the visibility of the brands, the business opportunities and relationship throughout the chain and knowledge.


SERVICE:
BIO BRAZIL FAIR | BIOFACH AMERICA LATINA 2018 – 14th International Trade Fair of Organic Products and Agroecology
Date: June 6 to 9 (from Wednesday to Saturday)
Time: from 11:00 am to 08:00 pm
Venue: Anhembi Exhibition Pavilion (Avenida Olavo Fontoura, 1209 – São Paulo – SP)
Promoter/Organizer: Francal Feiras
Collaboration: NürnbergMesse
Support: AAO (Associação de Agricultura Orgânica) and ORGANIS (Conselho Brasileiro da Produção Orgânica e Sustentável)
Information by telephone: +55(11) 2226-3100
Website: www.biobrazilfair.com.br
Twitter: @biobrazilfair
Facebook: BioBrazilFair
Google+: Bio Brazil Fair

FAIR OPEN TO THE PUBLIC WITH FREE ENTRY



Data: 19/03/2018

More information to the press:
Francal Feiras
Jota Silvestre
Primeira Página Assessoria de Comunicação e Eventos
www.ppagina.com
+55(11) 5908-8214
redacao.jota@ppagina.com
Journalist in charge: Luiz Carlos Franco

NürnbergMesse Brasil
Deborah Carvalhal - deborah.carvalhal@nm-brasil.com.br
Phone: +55 11 3205-5010
Elaine Mandarino - elaine.mandarino@nm-brasil.com.br
Phone: +55 11 3205-5041
February 2018