Press Release
 
EXPO PAISAGISMO BRASIL PREPARES PROFESSIONALS FOR THE NEW CHALLENGES OF THE ACTIVITY
ONLY PROFESSIONAL EVENT OF THE SECTOR, HELD ON AUGUST 15-18 IN SÃO PAULO, STANDS OUT DUE TO THE OFFER OF KNOWLEDGE, TECHNICAL INNOVATIONS, LECTURES, WORKSHOPS AND EXHIBITIONS.
Landscaping is going through a major transformation: projects must be increasingly focused on sustainability and landscape architects must show more respect for nature. Such issues require some space for knowledge reycling and provision of new products for professionals to do their job.

Such need has led the International Shoe and Accessories Fashion Fair (“Francal Feiras”) and the National Association of Landscape Architects (ANP) to create Expo Paisagismo Brasil – Landscape, Sustainable Architecture and Outdoor Living Trade Fair, which is due to be premiered on August 15-18, at Expo Center Norte, in São Paulo.

As the only professional trade fair of the sector and a major stage for relevant discussions, the event has been developed to meet the growing demand of landscape architects, architects, decorators, specialized stores, and professionals from the areas of entertainment, hotels and resorts, gyms, clubs, and amusement parks. The event gathers innovative solutions, quality content, networking opportunities, and releases.

The trade fair is held in a suitable moment to boost the business of the sector. According to ANP, after two years shrinking, since the beginning of the year, the demand for landscaping services has increased. The entity ascribes the improvement in the market landscape to the increased trust on the part of business owners and investors in general, and it expects to close the first semester with a 10% growth compared to 2016, and a 25% growth in the second semester.


Knowledge

Expo Paisagismo Brasil is expected to be a major professional meeting to exchange knowledge, technical innovations, lectures, workshops, and exhibitions. The programming of the event, focused on high quality content, includes the 2nd ANP Landscaping Meeting, promoted by ANP, where national and international lecturers will deepen the theme of this edition, namely, “Landscaping of the Future”.

The theme follows the sustainable and resilient landscaping and the subsequent change in the landscape esthetics. Relevant foreign and national lecturers will exchange ideas about the future of urban landscapes, the liability of landscape architects, and experiences of other countries that may be adopted in Brasil.

Other activities of Expo Paisagismo Brasil consist of Technical Workshops of Landscaping and Gardening, given by exhibitors and guests in an open auditorium; Landscaping Exhibition, where creative and innovative works of landscape architects invited by ANP will be exhibited; as well as the 5th edition of the National Competition of Urban Landscaping.

Such content is backed by an exhibition area where visitors can check the latest news in plants and ornaments, tools, systems, entertainment, and decoration.


Fishkeeping

Fishkeeping is the practice of farming fish, plants, and other aquatic organisms in aquariums for ornamental purposes, which has become more present in landscaping projects. Expo Paisagismo Brasil discloses such novelty thanks to the aid of the Brazilian Association of Aquarium and Fish Stores – ABLA, which will give classes about the theme in a stand during the event.

Given its continental features and several ecosystems available, Brazil is currently an international wealth of ornamental species and fishkeeping. The hotspots of ornamental aquafarming are situated in the state of Minas Gerais (Muriaé and neighboring cities), São Paulo (urban aquaculturists), Rio de Janeiro and the major fish farming situated in the state of Ceará.

ABLA estimates that the population of ornamental species in Brazil is 18 million units, sitting this market in fourth place in the ranking of pet animals. According to the Association, Brazil currently grosses the third major sales of the sector in the world and is the 2nd largest country when it comes to population of pet animals, including dogs, cats, songbirds, and ornamental fish.

Expolazer – International Swimming Pool, Spas, Decoration and Wellness Show, the Country’s principal event of the sector of swimming pools and outdoor entertainment, takes place at the same time of Expo Paisagismo Brasil.


About Francal Feiras

The dynamism, professionalism, and high quality Francal Feiras provides to its trade fairs in almost 50 years acting in the market place the company as one of the sector leaders. The promoter currently cooperates to develop 15 important segments of the economy through events that expand the brand visibility, introduce innovative processes and products, and amplify the business opportunities and relationship of the entire chain. The business environment of such fairs is enriched by a vast and diverse professional expertise that is passed by renowned specialists, thus contributing to knowledge sharing, deeper debates, and professional training. Check out all events at: www.francalfeiras.com.br.



SERVICE:
EXPO PAISAGISMO BRASIL – Landscape, Sustainable Architecture and Outdoor Living Trade Fair
Simultaneous Event: EXPOLAZER 2017 – International Swimming Pool, Spas, Decoration and Wellness Show
Date:
August 15 to 18 (Tuesday and Friday)
Time: from 01:00 pm to 09:00 pm
Place: Expo Center Norte
Promoted/organized by: Francal Feiras
Collaboration: ANP – National Association of Landscape Architects
Support: ABLA - Brazilian Association of Aquarium and Fish Stores
Information on the phone: +55 (11) 2226-3100
www.expolandscapingbrasil.com.br
FREE ENTRY. REGISTRATION IN ADVANCE ON THE WEBSITE





Data: 13/04/2017

More information for press:
Jota Silvestri
Primeira Página Assessoria de Comunicação e Eventos
www.ppagina.com
55 (11) 5908-8214
redacao.jota@ppagina.com