Press Release
 
BIO BRAZIL FAIR | BIOFACH LATIN AMERICA BECOMES THE OFFICIAL STAGE FOR THE MARKET OF ORGANIC PRODUCTS IN BRAZIL
AT ITS 12TH EDITION, TRADE FAIR REINFORCES ITS POSITION AS THE MAJOR MEETING FOR BUSINESS AND ORGANIC CHAIN RELATIONSHIP IN BRAZIL. IN 2016, THE EVENT TAKES PLACE ON JUNE 8 AND 11 IN THE BIENAL PAVILION OF IBIRAPUERA PARK, IN SÃO PAULO.
The growing interest by the Brazilians in the consumption of healthier products has reflected in the figures of the organic product sector in the Country, with an average growth of 30% to 40% annually and sales reaching almost 2.6 billion reais in 2015, according to data issued by IPD – Instituto de Promoção do Desenvolvimento. The developing market also implies more products being offered, which currently consist of many other categories, such as natural and processed foods, garments, jewelry, cosmetics, cleaning and pet products, among others.

Most of such evolution can be noticed in the trends and new products showcased during the BIO BRAZIL FAIR | BIOFACH LATIN AMERICA – International Trade Fair of Organic Products and Agroecology, which is the main business platform representing the organic product sector in Latin America. At every edition, the trade fair increases in size, being visited by consumers that every time demand more and more quality options and a market seeking to have a position and maximize new projects that consolidate such growth trend.

Among the initiatives contributing to foster the business of the sector, the trade fair held, in partnership with the Brazilian Service of Support to Micro Businesses – Sebrae, the Round of Negotiations with businessmen, buyers, manufacturers, and retailers from several states of the Country in order to make new agreements feasible. The 2015 edition gathered 256 meetings, only during two days, being a meeting place for 20 buyers and 91 sellers. The conversations generated 147,500.00 reais in business made during the event and 1,022,500.00 reais in future expectation.

New possibilities are also explored at an international level inside the event with foreign companies getting closer to the Brazilian market and the relationship among entities and authorities from the organic world with the major references of the domestic industry.

BIO BRAZIL FAIR | BIOFACH LATIN AMERICA also seeks to constitute new generations of consumers and obtain loyalty from the ones already existing by reserving the last two days for the public in general, so that they know beforehand the offer of products and services exhibited, as well as the opportunity to enjoy and buy some of the latest news.

The 12th edition of the trade fair takes place on June 8 and 11, 2016 in the Bienal Pavilion of Ibirapuera Park, in São Paulo, and hosts retailers (shops, supermarkets, drugstores, bakeries), wholesalers, distributors, hotels, hospitals, clinics, and spas, organic producers, agronomists, healthcare professionals, among others, to check beforehand the latest news in products and services brought by the market.

There are hundreds of news divided into four categories of products: Biofoods (meats; juices and beverage; milk, dairy products, and eggs; fruits and vegetables; bread, pasta, cakes, and cookies; honey and derivatives; chocolate; coffee; organic and natural foods and general frozen products), Biocosmetics (fragrances and essential oils, creams, shampoos, soups, tonics, and raw-materials), Biofashion (biojewelry, clothing manufacture, fabrics, and accessories), and Bioproduction (suppliers and fertilizers, equipment and machines, certifying and consultancy services, editorship, and packages).

The organizers expect that the 12th edition of the BIO BRAZIL FAIR | BIOFACH LATIN AMERICA surpasses the 18 thousand national and international visitors of the 2015 edition, among professionals of the sector and the public in general.


International Forum of Organic Agriculture

Authorities from the worldwide market get together on an annual basis during the BIO BRAZIL FAIR | BIOFACH LATIN AMERICA to discuss the challenges of a continually growing market. With varied and relevant themes for the growth of the sector, the Forum restates the focus of the discussions on the future of the organic products in the world and market trends, as well as issues concerning certification of the products and quality labels.


Concurrent Event

NATURALTECH 2016 – 12th International Trade Fair of Health Food, Natural Products and Health, which is the single Brazilian business event focused on the segment of natural products, is going to take place at the same time of BIO BRAZIL FAIR | BIOFACH LATIN AMERICA.


Partnership

Since 2013, the trade fair counts on the partnership of NürnbergMesse, the German sponsoring institution of BIOFACH – the world’s most important trade fair of organic products, with editions in Germany, India, China, Japan, and the United States. Thanks to the partnership, BIO BRAZIL FAIR | BIOFACH LATIN AMERICA has become a part of the international calendar of trade fairs dedicated to the organic production, increased the variety of seminars with the presence of important worldwide players of the sector and augmented the business opportunities of its exhibitors with buyers from several countries.


About Francal Feiras

Dynamism, professionalism, and high quality are attributes related to Francal Feiras for almost 50 years since its arrival at the sector of trade fairs. The sponsoring institution currently collaborates with the development of 16 important segments in the economy through events that raise the visibility of the brands, introduce innovative processes and products, and boost the business and relationship opportunities among different players. The business environment of all fairs is improved through a wide professional content transmitted to the market by renowned specialists in order to contribute towards the spread of knowledge, more debate, and training. Please know all the events at www.francal.com.br.


About NürnbergMesse Brasil

Responsible for sponsoring the most important meetings of suppliers, distributors, and dealers in the country in its trade fairs, NürnbergMesse Brasil is a subsidiary company of the NürnbergMesse Group and one of the major international sponsoring companies of events and exhibitions in Brazil. The company drives a number of segments of the domestic economy, with high level of professionalism and competence. The main events are FCE Pharma and FCE Cosmetique, PET South America, PET Rio VET, Glass South America, Analitica Latin America, BioFach Latin America, and ExpoSustentat.


About the NürnbergMesse Group

The NürnbergMesse Group is one of the world’s 15 largest trade fair organizers and is among the ten largest companies in Europe. Its portfolio includes over 120 international trade fairs and congresses in Nuremberg (Germany) and throughout the world. Around 30 exhibitors (out of them 39% international) and over 1.4 million visitors (out of them 22% international) participate in the events organized by the NürnbergMesse Group on an annual basis, which is present through its subsidiary companies in China, North America, Brazil, Italy, and now India. The NürnbergMesse Group counts on a network of around 50 representatives operating in 100 countries.


About IPD

IPD - Instituto de Promoção do Desenvolvimento is a non-profit Civil Society of Public Interest - OSCIP. The concern of turning IPD into an innovative entity has caused initiatives allowing the Institute to lead actions to be emphasized in order to create a new Sustainable Development Model through the growth of individuals and the ecosystem surrounding them.


Organics Brasil

The Organics Brasil Project (www.organicsbrasil.org) is a consequence of a joint action from the private initiative with IPD (Instituto de Promoção do Desenvolvimento) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency), thus forming a strong institutional foundation created to strengthen the Brazilian organic food sector and make its participation in the international market feasible.



SERVICE

BIO BRAZIL FAIR | BIOFACH LATIN AMERICA – 12TH International Trade Fair of Organic Products and Agroecology
Date:
June 8-11
Time: 11am-7pm
Location: Ibirapuera park Bienal – São Paulo - Brazil
Promotion/Organization: Francal Feiras
Sponsorship: ITAIPU Binacional
Collaboration: NürnbergMesse
Official Support: Apex-Brasil; IPD Orgânicos; Off (Organic Food Fest); AAO (Associação de Agricultura Orgânica); Câmara de Comércio Argentino Brasileira; Organis (Conselho Brasileiro da Produção Orgânica e Sustentável); Câmara de Comércio do Mercosul e Américas; Sistema Ambiental Paulista; Secretaria do Meio Ambiente do Governo do Estado de São Paulo

Information by phone: (5511) 2226-3100
Website: www.biobrazilfair.com.br
Twitter: @biobrazilfair
Facebook: BioBrazilFair
Google+: Bio Brazil Fair

THE FAIR IS OPEN TO THE PUBLIC, WITH FREE ADMISSION




Data: 30/11/2015

Further information for the press:
Primeira Página – press adviser
Mauro Braga
+55 (11) 5908-8210
redacao.mauro@ppagina.com

Responsible journalist: Luiz Carlos Franco (MTb 10993)
www.ppagina.com / www.twitter.com/ppagina

June/2016