The final outcome of the 11th edition of the International Trade Fair of Organic Products and Agroecology (BIO BRAZIL FAIR) | BIOFACH LATIN AMERICA and NATURALTECH, ended on June 13, was highly positive for the market of organic and natural products. For four days, 17,669 visitors gathered in the Bienal Pavilion of Ibirapuera Park to check out at first hand the latest news about products and services showcased by 265 companies of the sector.
Amongst the visitors is a group representing the specialized retail market – such as supermarkets, drugstores, clinics, hospitals, fitness centers, spas. The number of professionals of this segment at the trade fair was 30% higher than in 2014, which reflected in the volume of business made in the pavilion and infused optimism in the market for the rest of the year.
Other initiatives also contributed towards the good results of the edition. Held in partnership with the Brazilian Service of Support to Micro Businesses – Sebrae, the Round of Negotiations received 256 meetings only in two days, and assembly point among 20 buyers and 91 sellers. The talks generated business amounting to 147,500.00 reais at the event and expects to reach 1,022,500.00 reais in the future.
For Francal Feiras chairperson Abdala Jamil Abdala, the results derive from a work started over 10 years ago. “The trade fairs offer more and more a propitious environment for the relationship among the market, the retail market and the final public. On the other hand, we are talking about growing sectors in Brazil which in the last years have increased the offer of products to attract new consumers concerned about health and welfare. There is still a lot of work to do, but it proves we have made the right choice.”
Based on the sales of 2014, analyses with retail bodies and tracking of great networks, the Organics Brasil Project – developed by IPD (Instituto de Promoção do Desenvolvimento) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – expects the Brazilian organic sector to grow up to 30% and sales to reach 2.6 billion reais in 2015.
However, 2014 saw the natural products (organic, functional, naturally healthy, fat, sugar, salt, carbohydrate, gluten and lactose-free foods and beverages) generate 35 billion dollars in Brazil, according to survey conducted by Euromonitor, an international research institute. The growth in the last five years was 98%.
For Abdala, the optimism of the market concerning the growth indexes was confirmed at BIO BRAZIL FAIR | BIOFACH LATIN AMERICA and NATURALTECH. “The trade fairs use to be a gauge of this market. If it is true that the edition exceeded the expectations of both exhibitors and public, we can say for sure that we are going to have a pretty promising year in business and sales volume.”