Marked by the huge volume of business concluded since the first edition, in 2015, Natal Show – Christmas Articles, Decoration and Gifts Trade Fair estimates that the exhibition area will grow 36%, which indicates a total of 34 thousand sqm. Such growth results from the role the fair plays for the sector: the business season opening among exhibitors and retailers.
The event, which is going to take place with more than one semester ahead of Christmas, became famous for creating trends and anticipating products that will be a success during the New Year’s Eve. Shopkeepers and corporate buyers are first introduced to the novelties for the season thanks to Natal Show Fair. The launches introduced appear as of the last quarter also in decorated homes, stores, squares, malls, and all kind of environment where there is room for the Christmas time.
With a blend that includes articles such as table arrangements, tapes, fabric, Christmas trees, balls, candles, daisy chains, lighting, gift wrap boxes, Nativity plays, dolls, special utensils, hand-made scenarios and pieces, the Natal Show Fair offers a diversified stage with plenty of Christmas fashion concepts. It is not coincidence that the fair also attracts designers, who visit the event searching for trends, new products, and ideas.
In addition to register visits from all Brazilian states, the 2014 edition received professionals coming from countries of several continents, such as the United States, India, China, Spain, Angola, Argentina, Uruguay, Chile, Bolivia, Peru, Paraguay, Colombia, among others.
The International Attractions & Parties Expo is held at the same time of Natal Show Fair, which is regarded as a reference for the entertainment segments it presents, and that features the Sweets, Confectionery and Snacks Salon, a room developed to meet the demand of the industry of confectionery, equipment and accessories.