Press Release
 
NATAL SHOW BOOSTS MARKET OF CHRISTMAS DECORATION
Natal Show – Christmas Articles and Decoration Show, an event strategically organized seven months before the end of the year, is the major responsible for the supply of this retail market in Brazil. In 2014, the event is to be held from May 31 to June 3, at Expo Center Norte, in São Paulo, with promotion by Francal Feiras.

Natal Show is also a great platform for business generation. The fair is responsible for 80% of sales of a market that generates annually around 1 billion reais and works with a calendar that is more and more in line with deadlines and demands of the retail market.

The exposition has been reinforced as the kick-off for the calendar of the sector thanks to a strategic performance since its first edition. Such scenario has been shaped in harmony with the development of this market and demands of its ruling public, comprised of shopkeepers, a group that was responsible for 68% of the visitors of the 2013 edition.

The fair, currently in its fifth edition, also receives decorators, representatives of city halls and malls, grocers, and corporate consumers. It is expected around 120 companies in an area of around 25 thousand sqm2 in the next edition, which hopes to overcome the 24.2 thousand visitors of the previous year.

With a combination that anticipates at first hand the main news in decoration ornaments, table arrangements, strips, fabric, Christmas trees, baubles, candles, illumination, paper gift boxes, wreathes, Nativity scenes, dolls, special objects, and handicraft parts, Natal Show is reinvented every year. The fair takes place at the ultimate date so that the retail market can guarantee its stocks in due time for Christmas.

Meeting an ever-changing segment, Natal Show converts seasonality into profit for the entire sector and reaches new niches every new year. Whether due to the amplitude of its combination or the original window of trends, the fair is perfect both for companies operating for many years in the market and newly created ones. That is the case of pop-up stores, temporary points of sales that strategically use the date to increase billing and test new types of products.

In parallel with Natal Show there is Expo Parques e Festas – Expo Parques e Festas - International Amusement Parks & Parties Expo, a solid event that is a reference for doing business in the entertainment segments it represents.


About Francal Feiras
Francal Feiras is one of the greatest event organizers in Latin America. Every year, its fairs bring together 3,000 exhibiting organizations in a hall of 285,000 m² and are attended by around 250,000 visitors. In 2014, the company, recognized by the quality of its events, turns 46 years of business activity. Francal Feiras’ portfolio contributes directly with the development of 15 important segments of the Brazilian economy.



Data: 21/11/2013

For further information:
Sâmia Hannouche – samia@francal.com.br