Press Release
 
INTERNATIONAL CHRISTMAS DECORATION SHOW AND INTERNATIONAL AMUSEMENT PARKS & PARTIES EXPO REGISTER GREATER DECISION-MAKING POWER OF THE BUYER IN 2012
BALANCE OF EVENTS HELD BETWEEN JUNE 15 AND 18 IN SÃO PAULO INDICATES A CHANGE OF BEHAVIOR OF RETAILERS, WHO ARE MORE DETERMINED TO CLOSE DEALS IN 2012. DURING FOUR DAYS, THE FAIRS HAD 22 THOUSAND VISITING PROFESSIONALS, 60% OF WHICH ARE BUYERS.
Held in an area of 19 thousand m², the International Christmas Decoration Show and the International Amusement Parks & Parties Expo – 6th International Fair of Products and Services for Parks, Buffets and Children’s Parties gathered 120 and 122 companies, respectively. In common, the two events showed a tendency of buyers to ensure their orders at the event itself rather than extending the negotiations to the post-fair.

Opening the segment’s calendar, the International Christmas Decoration Show presented in 2012 to retail the hits of the holiday decorating season, whose sales are starting increasingly earlier. In this momentum, to ensure products are in their stores as from August, this time traders were determined to close deals, as the President of Francal Feiras, Abdala Jamil Abdala explains: "The International Christmas Decoration Show consolidated this year both with respect to exhibitors and visitors. More than ever, we exposed products that excelled for the quality. In turn, the buyer who came to the event was indeed decided to close the deal. This latter aspect was reflected directly in the result of the sales of exhibitors," he analyzes.

The same atmosphere was perceived by the Business Manager of Francal, Lúcia Cristina de Buone, while analyzing the results of the International Amusement Parks & Parties Expo: "The fair gets to its sixth edition showing how the segment of parties and buffets has potential. The success of our parallel schedule, cases of exhibitors who have hit record sales, companies which emptied their inventories on a single day of business, anyway, the event shows that the segment has a lot more room to grow than we think," she says.

Reaffirming the perception of the organizers, the companies providing both segments – the parks and parties, and Christmas – have already analyze the first impacts the fairs must cause on their business.

The Christmas business season is opened

Upon the 20% growth momentum with regard to the participation in the last edition of the International Christmas Decoration Show, the Commercial Director of Cromus, Fernando Hachul, points out the unique role played by the fair in a context where there is no other event dedicated to the market which matches with that promoted by Francal. "This is the main fair for Christmas sales. In the case of Cromus, since we conduct workshops this is the main external event".

Since day one Cromus has reached the projection made for the whole 2012 International Christmas Decoration Show: "In this edition the fair has fulfilled its role, which was to help us to sell", celebrates the company’s Commercial Director.

Participating in the event year after year, Buquê has reached its best results in three years, exceeding 2011 sales in more than 20%, according to its owner, Teresa Cristina Dib. The highlights of this year were the different Santa Claus, from the faithful representation of St. Nicholas up to an Afro Santa Claus version, which drew a lot of attention from visitors, so beautiful a character it was. The concept of sustainability associated with Christmas was used in all dolls: "We tried to include the message of protecting the planet and the environment in our dolls, even in Santa Claus", says the company’s owner, who has already guaranteed that she will attend the 2013 International Christmas Decoration Show, also with the expectation of increasing the size of her booth.

In the middle of hallways filled with products and business at full speed, D&A’s highlight in 2012 International Christmas Decoration Show was the foreign visitors. The company received Chinese, Korean, Argentine and Venezuelan buyers, who showed avid interest in news for the season. With respect to business, the first day provided good contacts and sales, proportionately equaling the figures of the previous edition. In the opinion of D&A’s General Manager, Adauto Massa, the International Christmas Decoration Show is the leading fair of the segment. "The fair is the time of releasing trends. It is today the reference in the Christmas market. Our audience is here."


The market of parks and parties by its exhibitors

For Autorama Slotcar Brasil, the 2012 edition of the event exceeded the sales of all previous ones. Although it does not reveal complete figures, the Company’s Director, Santiago Vicente, revealed that on Sunday alone it could sell 22 units of the new version of the Super Track Digital slot car, the most successful product at the booth. As much as the speed of racing cars was the company’s business pace at full speed until the last day of the event, when in the morning alone Santiago already had close five deals. Figures which, judging by the rapid emptying of the company’s inventory, pointed out a historic edition: "We have queues of more than three months. And because I prepared for the event," he jokes.

In Junco, the distinguishing feature this year was the posture of the client, who visited the fair more determined to close the deal. "Before, buyers came to know the products and analyze the market. Today, they come to close the deal," says the Commercial Manager of Junco, Junio Junqueira. While making a balance, he emphasizes the role of these significant sales: "It was one of our best years in the fair. From a business point of view, the growth was 30% in relation to the previous edition," he celebrates.

Nogueira, in turn, could sell the production of three months during the International Amusement Parks & Parties Expo in another edition marked by the high quality of the visitation, plenty of reason for the Commercial Director, Mauro N. Silva Júnior, to celebrate. "Sales and contacts made here in the pavilion have granted a year’s work for us. It was very good, as always," he praised.

With a 15% growth in relation to 2011, which amount represents 20% of the annual revenue of his company, the Director of Rubies, Pérsio de Luca, highlights that the fair has been evolving year by year: "The market has become increasingly professionalized so that the International Amusement Parks & Parties Expo ended up becoming an essential event in the calendar of the company and the segment," he praises before concluding: "In this edition we have even opened business in some points of sale of more difficult access."